Clik here to view.
Eliminating Energy
In my previous post Understanding Energy I explained the reasons that designers include energy systems in their games: Habituation Content Pacing Monetisation Strategic Choices I also noted that energy...
View ArticleEvaluating Monetization Early in Development (GDC 2017)
As promised, here are the slides from my talk at GDC 2017 on Evaluating Monetization Early. GDC 2017: Monetization GDC 2017: Evaluating Monetization Early from Adam Telfer A Quick Summary: Define Your...
View ArticleClik here to view.
Understanding the value chain for Mobile Video Ads
Video ad revenue now accounts for a large proportion of most casual free to play mobile games. Companies like Hipster Whale, Futureplay and the publisher Ketchapp have built business models focussed on...
View ArticleClik here to view.
3 Reasons Why Dragon Ball Z: Dokkan Battle Reached #1 Top Grossing
You may have missed it. Over the easter long weekend, starting on April 14th, a new contender took the #1 Top Grossing spot in the United States: Dragon Ball Z Dokkan Battle. Moving aside games like...
View ArticleClik here to view.
New Year, New You, New Bible
Happy New Year! In amongst all the disregarded party poppers, half drunk glasses of Prosecco, and trays loaded with fast drying out canapés, we can confidently report it is indeed 2018. To start the...
View ArticleClik here to view.
Fishing for Trends on the App Store
Every app would love to be a trendsetter. Launching a unique game that the world has never seen, designers being inspired by your work. Not many of us will do this within our lifetimes. Mostly,...
View ArticleClik here to view.
Top 7 Idle Game Mechanics
The idle game genre has been heating up quickly on mobile. What was once a small indie niche has been expanding rapidly over the last years. So how do you, as a developer, take advantage of this...
View ArticleClik here to view.
The Top Free Mobile Game Genres of 2018
2018 has been a year of change in mobile. There’s been an entirely new genre emerge in the form of Battle Royale, Hypercasual continued to dominate the free charts, and a large number of prominent...
View ArticleClik here to view.
The Top Grossing Mobile Game Genres of 2018
This is a continuation from last weeks analysis of the Download Charts in 2018, this week we will look at the Top Grossing Charts in 2018. Genres and taxonomies are important distinctions for game...
View ArticleClik here to view.
Is the HyperCasual market still healthy and growing in 2020?
HyperCasual is a perplexing genre for many creators of mobile games. When you download a game about Ironing, Coloured Sand or WaterSlides you wouldn’t expect them to be the most popular games on the...
View Article